Company news

We won at the Insurance Choice Awards!

James Blackham's profile picture
James Blackham

It gives us great pleasure to announce that we were awarded the title of ‘Innovation of the Year’ at the Insurance Choice Awards last week.

It goes without saying that we’re humbled and amazed to see our name featured alongside many giants of the insurance space that also won awards, particularly as we haven’t even launched yet.

The best part of all though, is that we won thanks to votes from the general public. A huge thank you to anyone from our trial and our waiting list that voted for us. We quite literally couldn’t have done it without you.

Over the past year, we’ve been working hard to build a whole new kind of car insurance product that makes owning and maintaining a car fairer, easier and more affordable for UK motorists. This award demonstrates more loudly than ever that our product is something drivers want, and that it's a solution that the insurance market in this country desperately needs. We’re looking forward to being the insurer to bring pay-by-mile car insurance to the UK, and we’re thrilled to win our first award.

Is it too early to start shopping for a trophy cabinet?


Insurance Choice Awards 2017 winners in full:
Best Big Insurance Company: LV=
Innovation of the Year: By Miles
Customer Service Champion: Caravan and Motorhome Club
Treating Customers Fairly Champion: Lifetime Pet Cover
Best Car Insurance Provider: Sure Thing!
Best Caravan Insurance Provider: Caravan and Motorhome Club
Best Cycle Insurance Provider: Velosure
Best Home Insurance Provider: Policy Expert
Best Insurance App: Aviva
Best Insurance Broker: Sure Thing!
Best Landlord Insurance Provider: Total Landlord Insurance
Best Life Insurance Provider: Aviva
Best Newcomer: Pedalcover
Best Pet Insurance Provider: Lifetime Pet Cover
Best Specialist Insurance Provider: Gunplan by Ripe Thinking
Best Student Insurance Provider: Endsleigh
Best Travel Insurance Provider: Just Travel Cover
Best Wedding Insurance Provider: WeddingPlan

Insurance Choice Awards in numbers:
13 weeks of voting on the Smart Money People website
27,243 votes registered by UK customers
Over 180 insurance companies voted for
18 categories championing the most customer-centric firms